What is a logo?
We see every day, almost without realizing it now, and the image representative of a company or a product.
The logo becomes "mark" when it is registered with a dedicated office and becomes an identification of one particular company or product.
It may be formed only by company name or the name and / or a slogan and / or an image. Often, the logo becomes almost more famous name, just enough so that the graphic symbol to identify the company.
The logo must reflect the theme, objectives and target the company or product, so it's always good to clarify through a briefing with the client all these issues and produce paper first drafts and ideas. It must also enclose a symbol or picture of the mission or characteristics of the product.